No Excuses Fitness Center is a training facility located in Escondido, CA. Ryan Engstrom recently took on the business and was looking to rebrand the gym from its original image. He has set out to rebrand and redesign the business plan thoroughly and reached out to me to do so.
Task: Ryan wanted a fundamental logo mark that he could use on all marketing materials as well as front window signage. I wanted to involve an icon that would represent the concept to never give up. I also created a few clothing designs for the gym’s fitness apparel. Overall he wanted a simple face lift for the current business that was in place. I believe we accomplished just that and more with this project.
Design & Art Direction