TriFuel is a 3-in-1 all natural Energy and Recovery Drink that provides all of your race day supplementation needs in a single formula. The official drink has been in hundreds of stores, and in thousands of water bottles since it had been released. I've developed a solid relationship with the BRL team and a constant supplier for their creatives since 2013.
Task: BRL Sports reached out to me to design a logo and a triathlete poster for their clients and retail suppliers to promote their new product. They initially supplied me with some imagery and a few concept ideas. After some brainstorming I presented them with my take and they loved it! After a little more tweaking it is now being used in one of their running magazine ads as well as hand outs for all of their events.
Design & Art Direction